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The Rhythms of Africa is an interactive platform which offers an online expedition to northern Ghana. It provides inspiring content and participants who are interested in coaching sessions and other support, can join the platform and become part of a community. It is a platform where content and life lessons of Ghanaian culture are shared through imagery, exercises and group sessions.
year
2021
location
Amsterdam, Netherlands
client
Creators 4 Humanity
technique & tools
Figma, Adobe CC
PROBLEM STATEMENT & FUTURE INTENTION
The goal is to invite the target groups to become part of The Rhythms of Africa. To ensure that they continue to feel involved during the expedition and then also want to stay involved in any future expeditions. At the moment this does not work well since there is no central place for users to come together. At the moment there are too many different mediums used for the development journey (weekly content is sent via e-mail and Youtube, meetings are held via Zoom, and practical information is shared via WhatsApp). These factors make the threshold higher for participants to participate.
The aim is to create a digital interactive platform containing information and content from expedition and course of The Rhythms of Africa. The intention is to inspire participants, to let them experience the expedition online through content and provide an opportunity to join the expedition and its courses through a digital learning environment.
STAKEHOLDERS
The Creators 4 Humanity is a community of young leaders of transformation in northern Ghana that the client has been mentoring since 2010 in increasing their inner creative power. Through living their individual dreams, they are successful. Moreover, they are role models, and a source of inspiration for local youth.
TAGET AUDIENCE
The creator has joined the development journey The Creator in You of expedition. They receive weekly content and interact with and within the community.
The potential participant uses the platform, but have not yet joined the expedition / course. They are interested in participating and potentially are doing so in the future.
DESIGN CHALLENGE
How can an overarching digital interactive platform ensure that potential participants feel invited to become part of the expedition and that Creators then feel involved and connected during the duration of the expedition, so that they have the desire to stay involved in possible future expeditions?
NEXT STEPS AND LEARNINGS
This is still an unfinished platform and several branches have yet to be developed. However it was a pleasure to kick of the design process, perform different kinds of research, ideate and conceptualize a innovative digital platform.
This product biography (NL) contains all research and findings within the project. Please contact me if there is an interest in reviewing the design rationale (EN).
